Know Better – Choose Better – Feel Better
Today starts a HUGE “Last Chance” Sale that will run the month of July for Noonday Collection PLUS it is the first day of my Semi-Annual Sample Sale! You won’t believe how many items are priced so low, but it is real. Gloriously real.
But the real headline? These sales aren’t just to unload product to maximize profit. No, not with Noonday Collection.
We rise by lifting others – a perfect way to caption fair trade in action – and Noonday is dedicated to making the faces, efforts, and master craftsmanship of our Artisan partners alongside the passion of our ambassador community, coupled with the incredible Noonday customer base visible so that we can all see how we lift each other.
As I talk with people from all walks of life, it is always interesting to see how people respond to Noonday accessory price points. In our current culture, so much value is placed on the finding of “deals” – of snagging more items for less. A consumer culture that encourages more things to foster more happiness – a totally flawed equivalency. When I first became a Noonday Ambassador, I was blown away by not only their business model, but also by how they encouraged people to purchase purposefully, not extravagantly. Noonday would never tell a potential customer to go and buy ‘all the things’. Instead, they focus on how special it is to have one or two meaningful, story-filled pieces rather than more of mass-produced pieces. And the story… that’s where Noonday is truly set apart.
When I first introduce people to Noonday Collection, sometimes they don’t immediately understand what they are truly experiencing.
