As I talk with people from all walks of life, it is always interesting to see how people respond to Noonday accessory price points. In our current culture, so much value is placed on the finding of “deals” – of snagging more items for less. A consumer culture that encourages more things to foster more happiness – a totally flawed equivalency. When I first became a Noonday Ambassador, I was blown away by not only their business model, but also by how they encouraged people to purchase purposefully, not extravagantly. Noonday would never tell a potential customer to go and buy ‘all the things’. Instead, they focus on how special it is to have one or two meaningful, story-filled pieces rather than more of mass-produced pieces. And the story… that’s where Noonday is truly set apart.